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What is SEO? Types and Factors of SEO

What is SEO- 

SEO is the process of getting quality and quantity traffic from the organic and natural search results. And also, it is the process of getting visibility to your website in Search engine result page.

According to the Neil Patel - Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword

How SEO Works-




Types of SEO-

There are 3different types of SEO'

1. White Hat SEO
2. Black Hat SEO
3. Grey Hat SEO

White Hat SEO-

It is one of the most essential factor in SEO to improve the SEO ranking in SERP page. White Hat SEO technique follow's 100% SEO guidelines. There white hat seo technique factors -
  1.  Quality Content
  2.  Schema Markup
  3. Titles and Meta Data
  4. Effective keyword use
  5. Quality Inbound Links


Black Hat SEO Techniques-

Black SEO techniques won't follow the SEO guidelines. The usage of aggressive SEO strategies, Techniques that only focus on Search engine and not to human audience is called as Black Hat SEO technique.

Factors-

  1. Unrelated Keywords
  2. Keyword Stuffing
  3. Cloaking
  4. Doorway Pages
  5. Hidden Text
  6. Spam Blogs and Links
Factors of SEO-

SEO has an two types factors one is On page SEO and OFF page SEO.

On Page SEO - Here you can design website. It is the process of optimizing your website in order to higher rank as per the SEO. It is a one time process.

On Page SEO Factors-

  1. Title
  2. Meta Description
  3. Meta Keywords
  4. URL Structure
  5. Cannonicalization
  6. Heading Tags
  7. Internal Linking
  8. External Linking
  9. Meta Robots
  10. Sitemap.xml
  11. Schema
  12. AMP
  13. Alt and Title & More.
Off Page SEO-

Off page SEO means promoting your website inline at different places. It is a continues process. 

Off page SEO factors-

  • Social Media submission
  • Forum submission
  • Social Media Book Marking
  • Article Submission
  • Directory Submission
  • Questions and Answer
  • You tube Submission
  • Guest Blogging
  • Document Sharing
  • Blog Commenting
  • Competitors Back Link
  • Web 2.0 sites
  • Broken Link Building
  • Business Review sites
  • Image Sharing
  • Info graphic submission.








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