The Step-by-Step Guide to Search Networks in 2019

Google search network is a set of search-related websites and apps where your ads can appear. Once you create ads on the search network your ad shows near search results when someone searches with terms related to one of your keywords. Google Search Networks also called as Text Ads.

Search Ads

Do you know where search campaigns can appear

When your keywords apropos to user's search your ad can appear to google search results and other search sites.

Google Search Sites

When someone searches with terms related to one of your keywords the ads can appear above or below the search results in SERP. And, also they can appear beside, below and above in Google Play, Google Shopping, and Google Maps.

Google Search Partners

When someone searches with terms related to one of your keywords ads might appear on websites of Google Search Partners.

Step-by-Step Process to create a Search Network

• Sign-in to Google Ads with your Gmail Account.
https://ads.google.com
Once you logged in into Google Ads you can get Google ads dashboard.




Google Ads Dashboard

• Click on "Campaigns".
• Click on"+" symbol and select "New Campaign"
Once you clicked on the New Campaign you can get goals window.

You can create ads by selecting the goals or you can create ads without select the Goals.

Select "Create a campaign without a goal's guidance".

Select "Search Campaign". 

Select the results which you want to get from the campaign.

If you want to generate traffic to your website select "Website visits". When you select website visits you should give your business website. Ex: https://digiarjun.blogspot.com

If you want to get the calls to your business select "Phone calls". Once you selected the phone calls you have to give your contact number to get the calls. Ex:+91 - 9876543210

If you look for app downloads select "App Download". For App Downloads, you can select the mobile app platform then give your app name, package name or publisher.

Click on the "Continue" button.

Enter the "Campaign Name".

If you want to create dynamic ads then click on Dynamic Search Ad Settings.

Dynamic Search Ad - Dynamic Search Ads (DSA) target relevant searches automatically based on your website, then use headlines automatically customized to people's actual searches. This setting determines what domain, language, and targeting source to use for your DSA. To create a DSA, you’ll need to create a dynamic ad group in the next step.

Next, choose the "Target Audience" who you want to reach.

Here, you can target the audience the different ways.
First, you can target the audience in all the countries and territories.
Second, you can target the audience based on a specific country. Ex: India.
And Finally, you can target the audience based on a specific location. Ex: Bangalore.

Also, you can target the audience by giving the radius. For that, First, click on Advanced Search. Once you clicked on that, the advanced search window will open, there you should select the Radius and then give the location name and give the KM or MI radius.

Select Language.

Select the right Audience.

Define how much you want to spend and how you want to spend it.

Select your Bid Strategy.

Google Ads automatically sets your bids to help you get the most conversions within your budget. The strategy you select here will be applied to this campaign only.

Add the Ad extensions.

By adding the ad extensions, Get up to 15% higher clickthrough rate by showing additional information on your ads.

Create an Ad Group.

An ad group contains one or more ads and a set of related keywords. For best results, try to focus all the ads and keywords in an ad group on one product or service.

While creating the Ads, you should give the Final URL, Headlines, Display Path, and description.

Final URL means, Once a user clicks on your ad, they will land to the final landing.

You can create 3 headlines. Each has a maximum 30 characters.

You can give 2 descriptions. Each one has a maximum 90 characters.

Mobile Preview

Desktop Preview 

Display Version

Once you created the ads, you should select "Keywords".

For keyword selection, you can add your own terms and you can add the keywords by giving your landing page or website address.

Click on "Save and Continue".

Finally, enter your payment details, then click on "Continue" Campaign.

Conclusion

Search campaigns help you to get traffic and generate the leads. While creating the search you should follow the Adword guidelines.

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How to Use Promoted Pins on Pinterest | DigiArjun

Imagine being able to combine the best of search engine and social media advertising: the ability to have your ads shown to users who are actively searching for products like yours, alongside the capability to promote your products to users passively browsing through their feed.

Promoted Pins absolutely can and do work for businesses with products and services that are a good fit for the platform.

As per the Surfersside PPC channel, here I mentioned how to create promoted pins awareness campaigns in 2019. Please go through this video. 

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Most Important Ranking Factors in SEO for 2018 | DigiArjun

One of the Great question in the SEO is What are the most important ranking factors in SEO. 

Ranking plays vital role in SEO. You can get good amount traffic by getting ranking to your website on Goole fist page. 

As per the Chase Reiner, we’re going to share the most important  SEO ranking factors you need to dominate search.By the end, you’ll have a well-optimized site that brings you more business.

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3 CONTENT MARKETING TRENDS THAT YOU MUST KNOW IN 2018

Whether it was the beginning of the digital era in the 1990s or its booming period in 2018, the ‘content’ was and still is the king in the entire domain of digital marketing. 

According to the 2017 reports of Content Marketing Institute and Marketing Profs (CMI), more than 62% of B2B marketers state that their content marketing strategies are more effective than the previous year. Similarly, in the year 2016, 34% of marketers thinks the same compared to the 30% of them in the year 2015.

There are numbers of factors which contributes to the success of any digital marketing campaign such as Content creation, strategy development, content distribution, management etc. But most of the factors revolve around the term ‘content’ only.

Content is the main drive in the buyer’s journey. If you analyze as many marketing tactics you know, you will find that almost none of them could stand on their own without content.

No doubt that you are already overwhelmed with so many articles on this topic of ‘content marketing trends of 2018’. In fact, this massive abundance of stuff is not exclusive to content marketing as a topic.

The whole world is publishing content at a very great pace. This is what gets published in 1 minute…

Thus monitoring and anticipating these changes in the content trends and audience’s behaviors can help you to make or change your tactics and content marketing strategies to make your campaigns successful.

Here are some biggest content marketing trends that will rule in 2018:

# 1 MASSIVE CONTENT TO BE PUBLISHED THIS YEAR

The infographic above explains it all. According to the reports of CMI, there is not a single year when marketers did not create more content than the previous year. So how this massive content is going to help the marketers, publishers, and customers.

• Marketers: The greater amount of content implies a greater number of jobs that will be required to manage it. Thus, the widespread use of content analytics and other related software is expected.

• Content Creators: If the content marketing will be producing results, then there will be the need for more content but not for the just selling stuff only. In words of Neil Patel,” rather than producing content to boost customer’s acquisition only, you should try to help in every stage of buyer’s journey (basically includes after sales supportive content, FAQs, how to use guides etc.).

• Customers: The customer simply can’t digest this amount of information. So they will be looking for the ways to get rid of it. Like subscribing for more personalized content and blocking the fluffy and promotional content. Or using the filtering tools to avoid promotional and paid stuff.

• Fewer Engagements:  The recent analysis of BuzzSumo shows that greater the content gets published on a particular topic, the less engagement it receives. However, this does not apply to every niche, but still, you can’t expect high engagement rates if you don’t create some exceptional content.

     

 #2 Text-based content will continue to lose its charm 

If you are still thinking that hiring a cheap freelance writer will solve your most of content problems, then you are dead wrong. We are not saying that blogs are not useful anymore. But if you are doing only text-based content, it will be better for you to change your strategies right now.

Videos sessions, live videos to be specific, are going to be the most audience engaging marketing trend in 2018. Nowadays with evolving technology, there are new and various ways in which customer get the information. Like voice-based search devices such as Alexa, Google home, Siri etc. Don’t ignore them as well. Besides this, the growing popularity of images can’t be missed to promote your campaign. Social platforms like Facebook, Instagram, Twitter etc. provides various interactive tools for lead generation.

#3 Trust is the key ingredient.

‘Trust’ or ‘transparency’ whatever you may call it, the sales and marketing dies or lives on the basis of trust. And trust is very hard to form too. If your customers believe in you, then your many mistakes can be spared, but if you fail to win the trust of your customers then you cannot run a successful campaign even with the best content marketing practices.

There is the trust you build or burn by deciding to teach or sell to your customer through your content. Customers are getting worn out of even best-branded content, and we are not simply discussing the years that has been painted with a wide brush. Brands attempt to tie everything into "cause marketing," however vigilant customers are beginning to see this sort of promotions as edgy. A few users just feel the organization is being dishonest.

Then there is inherited trust by customers from other user-generated content (reviews, feedbacks, shared photo, word of recommendation etc.) 

That’s why many successful digital marketers know the value of trust especially when it comes from the mouth of the word. 

The massive increase in sales of Xiaomi phones in India is one best marketing example which shows the benefits you get over others when your customer becomes your promoter.

CONCLUSION

Well, the trend-talk is fun, however, we trust you're investing this time of year not simply hurling around trend talk and tasting lattes. You ought to talk about all these content marketing predictions and use them in your best content marketing campaigns. 

Having a written strategy is really one of the content marketing predictions some of our experts have made. What's more, we trust it's valid. As per one study, "Marketers who document strategy are 538% more prone to report success than the individuals who don't." 

So perhaps put down every one of these content trend articles and go write your content strategy for the year.

OVER TO YOU

So, what will be the biggest marketing trend of 2018 according to you? Please let us know in the comment section below:

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Step-by-Step Process of How to create Search Campaing by using Adwords Express Account

Search campaign has one of the best way to marketing our products in Online. You can get good Conversions, Leads and Traffic through Search Campaigns. Search Campaign totally depends on the search terms and bidding strategy. Here you can pay the money per click. Usually search  campaigns are focused on getting people to take action such as calling to your business and clicking on your ad. 


Sub types of search campaign-

1. Standard
2. All Features

Standard-

Available Features

• Basic Location Targeting
• Basic Budding and Budget Setting
•  Common ad extensions
• Language Targeting 

Unavailable features

• Advanced social and experimental settings
• Ad scheduling and delivery methods
• Mobile app extensions
• IP exclusions

All Features 
All the standard settings, Plus ad delivery methods and all ad extensions. 


Step-by-step process of Create Search Campaign-

1. Login into Google Ad word  Express account
2. Click on the Campaign

 

3. Click " + " Symbol and click on "  New Campaign ".

 

4. Then Campaign types will open. After that click on " Search Campaign ".

 

5. Select your goal. There are three types of goals.

• Sales    -  Drive sales online, in app, by phone or in store
• Leads  -  Get leads and other conversions by encouraging to take an action
• Website Traffic   -  Get Right people to visit your website.

Here, I mentioned the process about generate leads.

Here my  goal is " Lead " and I want get more calls to my business.

 

6. Once you selected the phone calls give you Phone number  

 

7.Once you given your phone number click on " Continue "

8. Then Set your ad Groups. Here give your " campaign name ".

 9. Enter your target location

 

10. There is an option called " Advanced Search ". By using this you can enter specific address and radius. 

 11. The click on " Language " and Select the Language

 

12. Then Enter the average that you want each day. and select " Standard " option in delivery method.

13. Then Select the Bidding based on your goal. I created Campaign for Leads, So i can select Conversions and Automatically maximize conversions to get more conversions. 

 14. And give starting and ending date to your campaign
15. Give Callout extensions to your campaign
16. And add structured snippets to your campaign and then click on " Continue "
17. Create your ad. Here you have to Ad Group Name , Website , Enter Product and Services and Give targeted keywords which is suits to your campaign. 

 18. Finally ad your payment option. 

 

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Advanced SEO Interview Questions in 2018

Nowadays, SEO is one of the trending topic in online marketing. A lot of job opportunities are available in the SEO field. But many people who come under freshers, they don't know what type of questions interviewer will ask. 

Here, I mentioned most important interview questions please go through with that. 

Interview Questions-

• What is SEO & why is it so important?
• What is a Search Engine?
• Name of a few search engines.
• Who are the Founders of Google?
• In which year was Google founded?
• What is Crawling?
• What is Indexing?
• What is SERP?
• What is organic result?
• What are paid results?
• What is On Page SEO?
• What is Off Page SEO?
• What is the definition of keyword?
• What is long tail keyword?
• What are LSI keywords?
• What are Heading tags?
• What is Canonical URL?
• What is Page Title?
• What is SEO friendly URL?
• What are meta descriptions?
• What are backlinks?
• What is a Do-Follow and No Follow link?
• What are incoming links?
• Why are backlinks important in SEO?
• What are the most important Google ranking factors?
• What is robots.txt?
• What is XML Sitemap and What is HTML sitemap?
• How can I see what pages are indexed in Google?
• What are doorway pages?
• What are 404 errors?
• What is anchor text?
• What is Image Alt Text?
• What is Google Webmaster Tools/Google Search Console?
• What is 301 Redirect?
• What is Google Analytics?
• What is Google PageRank?
• What is Domain Authority?
• What is Directory Submission?
• What is Article submission?
• What is Google Panda?
• What is Google Penguin?
• What is Google Hummingbird?
• What is HTTPS/SSL Update?
• What is Google Pigeon Update?
• What is Google Penalty?
• What are Google Sitelinks?
• What is Google Knowledge Graph?
• What is Google My Business?
• What is AMP
• Name of a few Popular SEO Tools
• What is cloaking?
• What is keyword density?
• What is keyword frequency?
• What is Google sandbox?
•  What is Disavow tool?
• What is Google Fetch?
• How do you separate words in URL?
• What is Google Dance?
• What is Google’s Rich Answer Box?
• What is Black Hat SEO? Back Hat SEO Techniques
• What is Bounce rate and Duplicate content
• What is Alexa Rank in SEO
• What is goal in Google analytics?
• What is funnel in Google analytics?
• What is referral traffic?
• What are crawl stats?
• What is RankBrain in SEO?
• What is Latest Update in Google Algorithm
• Types of Keyword Searches

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Facebook, another notices for Analytics

The Central Government has issued notices to Cambridge Analitika and Facebook companies on Facebook's personal details abusive. The Center once again poured doubts over the two companies in the wake of Cambridge Analysts' response to the previously given notices. Asking for Facebook to take any security measures to prevent Indian personalities from misusing their personal details for work, such as affecting election results.

It has been suggested that the information will be taken into consideration for the abuse of the information. The Center has given deadline to the two companies to respond on these notices till 10 May. Cambridge Analitika, who serves the two organizations, including political parties, has revealed that the personal details of eight crore Facebook account holders are being scammed. In the past, Facebook said it has affected over 5 lakh subscribers in India.

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