Whether it was the beginning of the digital era in the 1990s or its booming period in 2018, the ‘content’ was and still is the king in the entire domain of digital marketing. According to the 2017 reports of Content Marketing Institute and Marketing Profs (CMI), more than 62% of B2B marketers state that their content marketing strategies are more effective than the previous year. Similarly, in the year 2016, 34% of marketers thinks the same compared to the 30% of them in the year 2015. There are numbers of factors which contributes to the success of any digital marketing campaign such as Content creation, strategy development, content distribution, management etc. But most of the factors revolve around the term ‘content’ only. Content is the main drive in the buyer’s journey. If you analyze as many marketing tactics you know, you will find that almost none of them could stand on their own without content. No doubt that you are already overwhelmed with so many...
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