Step-by-Step Process of How to create Search Campaing by using Adwords Express Account

Search campaign has one of the best way to marketing our products in Online. You can get good Conversions, Leads and Traffic through Search Campaigns. Search Campaign totally depends on the search terms and bidding strategy. Here you can pay the money per click. Usually search  campaigns are focused on getting people to take action such as calling to your business and clicking on your ad. 


Sub types of search campaign-

1. Standard
2. All Features

Standard-

Available Features

• Basic Location Targeting
• Basic Budding and Budget Setting
•  Common ad extensions
• Language Targeting 

Unavailable features

• Advanced social and experimental settings
• Ad scheduling and delivery methods
• Mobile app extensions
• IP exclusions

All Features 
All the standard settings, Plus ad delivery methods and all ad extensions. 


Step-by-step process of Create Search Campaign-

1. Login into Google Ad word  Express account
2. Click on the Campaign

 

3. Click " + " Symbol and click on "  New Campaign ".

 

4. Then Campaign types will open. After that click on " Search Campaign ".

 

5. Select your goal. There are three types of goals.

• Sales    -  Drive sales online, in app, by phone or in store
• Leads  -  Get leads and other conversions by encouraging to take an action
• Website Traffic   -  Get Right people to visit your website.

Here, I mentioned the process about generate leads.

Here my  goal is " Lead " and I want get more calls to my business.

 

6. Once you selected the phone calls give you Phone number  

 

7.Once you given your phone number click on " Continue "

8. Then Set your ad Groups. Here give your " campaign name ".

 9. Enter your target location

 

10. There is an option called " Advanced Search ". By using this you can enter specific address and radius. 

 11. The click on " Language " and Select the Language

 

12. Then Enter the average that you want each day. and select " Standard " option in delivery method.

13. Then Select the Bidding based on your goal. I created Campaign for Leads, So i can select Conversions and Automatically maximize conversions to get more conversions. 

 14. And give starting and ending date to your campaign
15. Give Callout extensions to your campaign
16. And add structured snippets to your campaign and then click on " Continue "
17. Create your ad. Here you have to Ad Group Name , Website , Enter Product and Services and Give targeted keywords which is suits to your campaign. 

 18. Finally ad your payment option.