Search campaign has one of the best way to marketing our products in Online. You can get good Conversions, Leads and Traffic through Search Campaigns. Search Campaign totally depends on the search terms and bidding strategy. Here you can pay the money per click. Usually search campaigns are focused on getting people to take action such as calling to your business and clicking on your ad. Sub types of search campaign- 1. Standard 2. All Features Standard- Available Features Basic Location Targeting Basic Budding and Budget Setting Common ad extensions Language Targeting Unavailable features Advanced social and experimental settings Ad scheduling and delivery methods Mobile app extensions IP exclusions All Features All the standard settings, Plus ad delivery methods and all ad extensions. Step-by-step process of Create Search Campaign- 1. Login into Google Ad word Express account 2. Click on the Campaign 3. Click " + " Symbol and