7 Marketing Tips to Help Grow Your Business on Instagram

Instagram has one of the best social media platforms to share the photos.

Do you know why every business people prefer Instagram?

Monthly, 800 million people actively participate on Instagram and every day 60 million photos are posted and 1.6 billion daily likes are given.

Also, There is the abundance of influencers are participating on Instagram with a large number of followers.

You should post the content which is closely connected to followers. But it's very critical to know what kind of content attracts the users.

1. Use # Tags

By using "#" tags you can expand your posts on Instagram. When you use "#" tags to your post, you should use already popular "#" tags in Instagram which is used by your competitors then it will help to expand your posts on Instagram. And also you can create your own branded "#".By using this "#" tags you can attract the new followers, likes, shares and also you can get good engagement ration. 

2. Create your Business Profile ASAP

Before market our products or services on Instagram, you should make the profile on Instagram. Once you created your account, then switch from your personal account to business account. 

Do you know the benefits once you switched your profile from your personal account to business account?

Once followers click on your contact button to get in touch with you right from your Instagram page. By switching your account, you can get access to Instagram analytics tools, Insights that provide the brief information about your activities. 

3. Analyze what is the best time to post on Instagram

Simply sharing the post on Instagram every can do. If you want truly market your product or services on Instagram, then timing is one of the most essential factors. There are some timing that will be helpful to get more likes, shares and good engagement ration to your postings on Instagram. 

Monday - 05:00 PM

Tuesday - 06:00 PM

Wednesday - 07:00 PM

Thursday - 08:00 PM

Friday - 09:00 PM

4. Create High-quality visuals

Create high-quality visuals and share it on Instagram. When you are creating Images, mention the new information on that image that will help you to get more likes, shares, and comments on your post. Also, you can get new followers. 

5. Instagram stories

Instagram stories and normal Instagram stories both are different. By using Instagram stories you can generate leads t your business. And also stories you can at a later point time. Brands are truly endless y using the Instagram stories. 

6. Use Free tools

Use free Instagram tools to the insights of your posts. Because you can get to know the business performance on the Instagram. By using this free tools you will get the information about Followers, likes, shares, gender, Location and Age range. Once you got this information you can get to know who is your right audience and to whom you should target. 

7. Share Video

Video promoting is one of the essential marketing strategy on Instagram. Create some promo video about your business and share on Instagram. Before unveil, you video on Instagram make sure who is your correct audience. This will help to grow your business. 

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What is SEO? Types and Factors of SEO

What is SEO- 

SEO is the process of getting quality and quantity traffic from the organic and natural search results. And also, it is the process of getting visibility to your website in Search engine result page.

According to the Neil Patel - Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword

How SEO Works-

Types of SEO-

There are 3different types of SEO'

1. White Hat SEO

2. Black Hat SEO

3. Grey Hat SEO

White Hat SEO-

It is one of the most essential factor in SEO to improve the SEO ranking in SERP page. White Hat SEO technique follow's 100% SEO guidelines. There white hat seo technique factors -

1.  Quality Content
2.  Schema Markup
3. Titles and Meta Data
4. Effective keyword use
5. Quality Inbound Links

Black Hat SEO Techniques-

Black SEO techniques won't follow the SEO guidelines. The usage of aggressive SEO strategies, Techniques that only focus on Search engine and not to human audience is called as Black Hat SEO technique.

Factors-

1. Unrelated Keywords
2. Keyword Stuffing
3. Cloaking
4. Doorway Pages
5. Hidden Text
6. Spam Blogs and Links

Factors of SEO-

SEO has an two types factors one is On page SEO and OFF page SEO.

On Page SEO - Here you can design website. It is the process of optimizing your website in order to higher rank as per the SEO. It is a one time process.

On Page SEO Factors-

1. Title
2. Meta Description
3. Meta Keywords
4. URL Structure
5. Cannonicalization
6. Heading Tags
7. Internal Linking
8. External Linking
9. Meta Robots
10. Sitemap.xml
11. Schema
12. AMP
13. Alt and Title & More.

Off Page SEO-

Off page SEO means promoting your website inline at different places. It is a continues process. 

Off page SEO factors-

• Social Media submission
• Forum submission
• Social Media Book Marking
• Article Submission
• Directory Submission
• Questions and Answer
• You tube Submission
• Guest Blogging
• Document Sharing
• Blog Commenting
• Competitors Back Link
• Web 2.0 sites
• Broken Link Building
• Business Review sites
• Image Sharing
• Info graphic submission.

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What is AdWords Express? How to Set Up Google AdWords Express

Is there any updated version of the Google Adwords?

Yes, Google ad word express has updated version of the Google Adwords. 

Google Adwords Express is the process of marketing your products on online that manages automatically without the need for human management. Users search on google for products and services which are offered by you. 

Adwords express account helps to users to find out the products and services on the Google Map and Google.It is a simplified version of Google Adwords.Mainly it is designed for the small and local business. By using the Google AdWords account you can target right customers based on the interests, location, and languages within 3 clicks and you can live your ad within 5 minutes. 

Benefits of Google Adwords Express -

• It's an easy process to create an ad on online.
• Pay when the user clicked on your ad.
• Best way to attract more visitors to your website.
• Gain more visitors on Mobile and Desktop devices.
• It is very simple to manage
• No location based keyword options
• No need to set specific PPC levels for specific keywords.

What is the Difference between Google Adwords and Google Adwords Express Account

Google Adwords express-

• You can pay after the user clicked on your ad.
• Minimal management and maintenance of ads
• Advertise on Google and Google maps
• Reach customers in any geographic location you choose

Google Adwords -

• Pay only when someone clicks on your ad
• You choose your own keywords, set prices, and structure your account
• Reach customers in any location
• Advertising with special ad formats and detailed reporting

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