7 Marketing Tips to Help Grow Your Business on Instagram

Instagram has one of the best social media platforms to share the photos.

Do you know why every business people prefer Instagram?

Monthly, 800 million people actively participate on Instagram and every day 60 million photos are posted and 1.6 billion daily likes are given.

Also, There is the abundance of influencers are participating on Instagram with a large number of followers.

You should post the content which is closely connected to followers. But it's very critical to know what kind of content attracts the users.

1. Use # Tags

By using "#" tags you can expand your posts on Instagram. When you use "#" tags to your post, you should use already popular "#" tags in Instagram which is used by your competitors then it will help to expand your posts on Instagram. And also you can create your own branded "#".By using this "#" tags you can attract the new followers, likes, shares and also you can get good engagement ration. 

2. Create your Business Profile ASAP

Before market our products or services on Instagram, you should make the profile on Instagram. Once you created your account, then switch from your personal account to business account. 

Do you know the benefits once you switched your profile from your personal account to business account?

Once followers click on your contact button to get in touch with you right from your Instagram page. By switching your account, you can get access to Instagram analytics tools, Insights that provide the brief information about your activities. 

3. Analyze what is the best time to post on Instagram

Simply sharing the post on Instagram every can do. If you want truly market your product or services on Instagram, then timing is one of the most essential factors. There are some timing that will be helpful to get more likes, shares and good engagement ration to your postings on Instagram. 

Monday - 05:00 PM

Tuesday - 06:00 PM

Wednesday - 07:00 PM

Thursday - 08:00 PM

Friday - 09:00 PM

4. Create High-quality visuals

Create high-quality visuals and share it on Instagram. When you are creating Images, mention the new information on that image that will help you to get more likes, shares, and comments on your post. Also, you can get new followers. 

5. Instagram stories

Instagram stories and normal Instagram stories both are different. By using Instagram stories you can generate leads t your business. And also stories you can at a later point time. Brands are truly endless y using the Instagram stories. 

6. Use Free tools

Use free Instagram tools to the insights of your posts. Because you can get to know the business performance on the Instagram. By using this free tools you will get the information about Followers, likes, shares, gender, Location and Age range. Once you got this information you can get to know who is your right audience and to whom you should target. 

7. Share Video

Video promoting is one of the essential marketing strategy on Instagram. Create some promo video about your business and share on Instagram. Before unveil, you video on Instagram make sure who is your correct audience. This will help to grow your business. 

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What is SEO? Types and Factors of SEO

What is SEO- 

SEO is the process of getting quality and quantity traffic from the organic and natural search results. And also, it is the process of getting visibility to your website in Search engine result page.

According to the Neil Patel - Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword

How SEO Works-

Types of SEO-

There are 3different types of SEO'

1. White Hat SEO

2. Black Hat SEO

3. Grey Hat SEO

White Hat SEO-

It is one of the most essential factor in SEO to improve the SEO ranking in SERP page. White Hat SEO technique follow's 100% SEO guidelines. There white hat seo technique factors -

1.  Quality Content
2.  Schema Markup
3. Titles and Meta Data
4. Effective keyword use
5. Quality Inbound Links

Black Hat SEO Techniques-

Black SEO techniques won't follow the SEO guidelines. The usage of aggressive SEO strategies, Techniques that only focus on Search engine and not to human audience is called as Black Hat SEO technique.

Factors-

1. Unrelated Keywords
2. Keyword Stuffing
3. Cloaking
4. Doorway Pages
5. Hidden Text
6. Spam Blogs and Links

Factors of SEO-

SEO has an two types factors one is On page SEO and OFF page SEO.

On Page SEO - Here you can design website. It is the process of optimizing your website in order to higher rank as per the SEO. It is a one time process.

On Page SEO Factors-

1. Title
2. Meta Description
3. Meta Keywords
4. URL Structure
5. Cannonicalization
6. Heading Tags
7. Internal Linking
8. External Linking
9. Meta Robots
10. Sitemap.xml
11. Schema
12. AMP
13. Alt and Title & More.

Off Page SEO-

Off page SEO means promoting your website inline at different places. It is a continues process. 

Off page SEO factors-

• Social Media submission
• Forum submission
• Social Media Book Marking
• Article Submission
• Directory Submission
• Questions and Answer
• You tube Submission
• Guest Blogging
• Document Sharing
• Blog Commenting
• Competitors Back Link
• Web 2.0 sites
• Broken Link Building
• Business Review sites
• Image Sharing
• Info graphic submission.

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What is AdWords Express? How to Set Up Google AdWords Express

Is there any updated version of the Google Adwords?

Yes, Google ad word express has updated version of the Google Adwords. 

Google Adwords Express is the process of marketing your products on online that manages automatically without the need for human management. Users search on google for products and services which are offered by you. 

Adwords express account helps to users to find out the products and services on the Google Map and Google.It is a simplified version of Google Adwords.Mainly it is designed for the small and local business. By using the Google AdWords account you can target right customers based on the interests, location, and languages within 3 clicks and you can live your ad within 5 minutes. 

Benefits of Google Adwords Express -

• It's an easy process to create an ad on online.
• Pay when the user clicked on your ad.
• Best way to attract more visitors to your website.
• Gain more visitors on Mobile and Desktop devices.
• It is very simple to manage
• No location based keyword options
• No need to set specific PPC levels for specific keywords.

What is the Difference between Google Adwords and Google Adwords Express Account

Google Adwords express-

• You can pay after the user clicked on your ad.
• Minimal management and maintenance of ads
• Advertise on Google and Google maps
• Reach customers in any geographic location you choose

Google Adwords -

• Pay only when someone clicks on your ad
• You choose your own keywords, set prices, and structure your account
• Reach customers in any location
• Advertising with special ad formats and detailed reporting

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What is Domain Authority? A Complete Guide For Beginners

Hey, Do you know about domain authority,

Domain authority is not a new thing, But many people who are working as an SEO person and bloggers they don't know detailed information about domain authority. It is one of the essential factors for defining the performance of your website.

Domain Authority is introduced by MOZ, for the purpose of giving the rating for your website, 1/100. This is also one of the best methods to compete against other sites. Easily compare your domain authority with competitors website.

How to check domain authority:

There are free tools online to check domain authority.

For Example Robinguptha and MOZ

How to improve domain authority to your website:

If you are looking for improve domain authority to your website, first you should improve search engine ranking.  When you are looking for getting good backlinks to your website, first you should check the DA and PA of the website, then share your website in which website is having high domain authority. 

As a Search engine optimizer blogger, our should concentrate on increasing the domain authority and think about how to get links to your website.

Get More links to your website:

Backlinks are the best way to improve the search engine ranking. Once you improve the search engine ranking automatically the domain authority will be increased. Forgetting the backlinks there are a lot of strategies like directory submission, social bookmarking, article, guest blogging, image submission, infographic submission and more.

Internal link structure:

It is also one of the important factors to increase domain authority to your website. Make sure every post or every page has to main 2 to 3 internal links. When you share any new blog give a link from old blogs to the new blog. This will help to get link juice from old blog to new blog.

Remove Bad Links:

When you are looking for getting links to your website, along with that you should also keep eye on bad links. Once you got the bad links to your website, the search engine ranking will be decreased and also DA won't be increased. So while you're sharing your website in others website, check DA of other's domain.

On Page SEO:

Make sure, do on page SEO to your website like meta tags, heading tags, robust, sitemap, link to search console, google analytics and more.

Website Speed:

Website speed also one of the important factor to increase search engine ranking. You should maintain website speed max 6 seconds. Because user won't spend more than 6 seconds.

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Best Times to Post on Social Media: A Complete Guide

Hey, Are you looking to getting god engagement ration, traffic and leads to your business? Social media best platform for getting engagement ration, traffic and leads to your business. So you have to do posting on social media relating to what users are expecting from you.

Creating and sharing awesome content on social media everyone can do. But it doesn't work. When you are doing postings on social media you should do the posting at peak hours and days for your customers.

Here I mentioned Best time to do postings on social media.

Facebook:

Facebook is best social media platform to get leads, click through rate, traffic and engagement ration to your business.  Here I mentioned the best time to do postings on Facebook.

Best days to do Facebook posting is Sunday, Thursday, Friday, and Saturday.  On Sunday and Saturday, you can get 32% higher engagement ratio more than other days. And Thursday and  Friday you can get 18% engagement ration.

Best timing is 9 AM, 1 PM and 3 PM.

And worst days and worst time to do posting on Facebook is every day after 8 PM.

Also, Here I mentioned the image sizes on Facebook.

1. Facebook cover photo - 800*315
2. Profile image - 180*180
3. Shared image - 1200*630
4. Shared link image - 1200*627
5. Highlighted image  - 1200*717


Twitter

Another social media platform for getting conversions, engagement ratio, and traffic to your website.So when you are doing postings on twitter you should do at best days and best timings.

Best days to do posting on twitter is, for B2B Monday and Friday and for B2C Wednesday, Saturday, and Sunday. These you can get 17% higher engagement ratio for B2C and 14% engagement ration for B2B.

Best Time to do posting is 12 PM or 06 PM to get higher CTR. 5 PM is the best time to get RT's.

And worst days and worst time to do posting on Facebook is every day after 8 PM. 

Pinterest

Pinterest is another platform to reach your customers. Everyone can do postings on Pinterest. But they are getting results what they are expecting. So if you want results you have to do posting on specific time. Here I mentioned the best days and timings to do posting on Pinterest.

Best days: Saturday and Sunday 
Best Timings: 2 AM - 4 AM and 8 PM - 11 PM
Don't do postings on Business hours on Pinterest.

Google +

Google + another social media platform to promote your business. When your promoting your business you have to follow the timing details. Here I mentioned the timing information go through with that.

Best Days to do posting on Google + is  - Monday, Tue, Wed, Thus and Friday
Best timings - Wednesday - 9 AM
                         Weekdays - 9 - 11 Am 

LinkedIn

LinkedIn best social media platform for the B2B. As per the recent research out of 97 million users 3. 1 % internet users actively participate on LinkedIn.  93 % of users are telling LinkedIn is the best platform for the B2B.

Best days to do Posting - Thur and Tuesday
Best time to do posting - 10AM - 6 PM ( A/c to LinkedIn)
Worst Days - Monday and Friday

Instagram

Instagram also another social media platform to promote your business and getting traffic to your website. Nowadays maximum people are spending time on Instagram.

Best Timings to do Instagram posting - 2 AM, 8 - 9 PM, 5 PM
Best Days to do posting - Monday, and Thursday

For Monday and Thursday - 3 - 4 PM
for video posting on any day -  9 PM - 8 PM

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Off Page SEO Latest Techniques 2018 | DigiArjun

The main purpose of off page submission is build a back links to your website. Off page submission is not a one time process, it's a continuous process. There was an lot of factors in off page submission, But still all the SEO experts are using only few factors. Also, off page submission is mainly used for increasing traffic and getting awareness to your business. Off page submission makes high visibility to your website in internet. Also, you can get more visibility on your website.

Here I mentioned some best off page techniques.

1. Guest Posting

Guest posting is one of the best off page technique in SEO. Here you can share your content in others blog. Also, it's a best link building method. Before sending content to guest bloggers you should read their policies and based on their policies your write article and forward to guest bloggers. Once they satisfied with your content then they will share your content on their website and also they will add only one link of your website. After that they will forward link to your mail id. Guest bloggers means they are the industry experts.

2. Article submission

Another way to build a back links to your website is article submission. Here also you can promote your content in others website. Here  there is an small difference between guest blogging and article submission. In the guest blogging you should promote the content based on the guest blogger's requirement. But in the article submission you create content based on your own topic then you can post your content in others website based in their policies. 

3. Forum submission

Forum submission website means public discussion websites. There are many forum submission sites in the internet. But you should choose industry related forum submission. Because that will be helpful to get good awareness on your website. Don't share any unwanted information in forum site. Because they will be block your sites. You can get relevant traffic and back link from forum submission site.

4. Blog commenting

Another best and easiest way to get traffic and back link's is blog commenting. Blog commenting means you do comments in others blog. When you are doing blog submission don't share your link directly. First you should tell something about that blog then you can tell something about you after that share the link. Do the comment on relevant sites.

5. Image sharing

Image sharing means you can promote content what ever you want tell to  user pictorially. Here you can create image and mention information what you want to tell to user and you can share in photo sharing site like Pinterest, Flickr, Imgur, Photobucket, Reddit, Tumblr and More.

6. Info graphics

Another best off page technique is Info graphic submission. Here you can mention all the information in one image then you will share it into info graphic submission sites like visuay and more. For info graphic submission no need create unique content. But you should promote user beneficial content.

7. PPT / PDF sharing

PPT and PDF sumission also best off page technique. Here you can create presentations on your website / product and you can share that one in to PPT submission platforms like slideshare.net, author streams and more.

8. Classified submission

Classified submission another off page submission to get traffic and awareness on your business. Here you can create ad's organically and share it to users. You can get high visibility and good traffic from the classified submission. So still all the SEO experts are using classified submission.

9. Question and Answers

Questions and answers submission means, Nowadays, If users got any doubt simply they are posting their questions in Q & A websites like Quora, yahoo answers and more. Here you have to find the users questions and you should give relevant answers to them. 

10. Social Book Marking

Another easiest off page submission is social book marking. Here you can store, manage and organize your links in other website. These links can be viewed by others also. Here also you can choose relevant category. And also you should build your profile. 

11. Directory submission

Directory submission also one of the best off page technique. Here you can promote you store your links in others website. When your submitting links on others website you should give Email id, Name , title, Descriptions and choose relevant category of your business.

12. Profile creation

Profile creation also one of the off page technique. Here you can your own profile in online and you can give all the information relating you like website, social media links and also you can the content to users. 

Here I mentioned all the off page techniques. If you have an time and if you satisfied with content please share it to others also. Otherwise if I need to add something please comment below.

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Effective Channels You Should Use to Reach Your Customers

There is no way to success without marketing to any business. Nowadays maximum people starting their own business.But they don't how to do marketing to their business. If you want to improve your business you should select right platforms to reach to targetted customers. Online Marketing has the best method to reach the right audience with low investments.

Here I mentioned effective tools to reach your right audience.

1. Social Media Marketing
2. Email Marketing 
3. Google Adwords 
4. Blog Marketing

1. Social Media Marketing

Social Media is playing a vital role in everyone life. You can reach your customers through social media easily. And also you no need to spent more money on social media. Through social media, you can get good engagement ration, shares, clicks, traffic and like. But you should upload valuable and user-friendly content. Here I mentioned some social media platform to get more customers to your business.

Facebook

Facebook is the best platform to promote your business. Because maximum users using Facebook. As per the recent analytics monthly, 2.07 billion people are using Facebook. Also, every user spending 50 minutes of their per day. If you are business is relating to B2C then it will help full more. Here you can create different types of campaigns like lead generation, engagement ration, likes, shares, awareness and etc...

Twitter

The another best social media platform is Twitter. It is also best media to generate traffic to your business. Daily 134 million users are using Twitter per day. It is also helpful to B2C. Here also you can create the campaign to promote your business. In the twitter, you can connect with influencers easily. Post engagement tweets ou easily get ultimate customers.

LinkedIn

Linked In another platform to get more visitors to your business. Mainly it will helpful to B2B. Because maximum employees only using LinkedIn. LinkedIn is very professional social media network. Here also you can create different campaigns like search campaign, display campaign and etc..In the LinkedIn you can join in the groups and share your business to get valuable customers.

Pinterest

Pinterest is one of the best social media platforms to share image and visual content to generate interesting brand awareness.Because per day 200 million users are using Pinterest daily. Only 40% Pinterest users are men and 60% of Pinterest users are women. In the USA 63.2 million people are using Pinterest and 1 million business are there on the Pinterest.

Instagram

Instagram also another best platform to promote your business. Nowadays every person using Instagram. Here you can share the images and visual content.

2. Email Marketing

Email Marketing another platform to generate customers for your business. Here you can send mail to targetted customers with targetted potential. When you are doing Email Marketing you should follow some tactics 

• Convey value in your subject line
• personalize your content and offers
• Create call-to-action buttons
• Optime for mobile
• Automate your emails
• Make them smarter

3. Google Adwords

Another way to get customers to business is Google Adwords. Here you can create a campaign and post it in online. There is a different type of campaigns in Google Adwords like search campaign, display campaign, search with display campaign, image campaign, image campaign, and universal campaign. When you are creating campaigns in Google you should some tips.

• Choose right campaign
• Target valuable customers
• Target Location
• Gender and age
• Select suitable Keywords
• Bidding strategy.

4. Blog Marketing

Blog Marketing means here you can share content in online. You can share do Blog Marketing in Different types

• Guest Blogging
• Article Submission
• Blog Commenting
• Create videos with content
• Promote your content through PPT
• Infographics

In this article in mentioned best channels to get valuable customers to your business.

If you have a one minute time please share this article and also if I need to add any information please comment below....!

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