The Step-by-Step Guide to Search Networks in 2019

Google search network is a set of search-related websites and apps where your ads can appear. Once you create ads on the search network your ad shows near search results when someone searches with terms related to one of your keywords. Google Search Networks also called as Text Ads.

Search Ads

Do you know where search campaigns can appear

When your keywords apropos to user's search your ad can appear to google search results and other search sites.

Google Search Sites

When someone searches with terms related to one of your keywords the ads can appear above or below the search results in SERP. And, also they can appear beside, below and above in Google Play, Google Shopping, and Google Maps.

Google Search Partners

When someone searches with terms related to one of your keywords ads might appear on websites of Google Search Partners.

Step-by-Step Process to create a Search Network

• Sign-in to Google Ads with your Gmail Account.
https://ads.google.com
Once you logged in into Google Ads you can get Google ads dashboard.




Google Ads Dashboard

• Click on "Campaigns".
• Click on"+" symbol and select "New Campaign"
Once you clicked on the New Campaign you can get goals window.

You can create ads by selecting the goals or you can create ads without select the Goals.

Select "Create a campaign without a goal's guidance".

Select "Search Campaign". 

Select the results which you want to get from the campaign.

If you want to generate traffic to your website select "Website visits". When you select website visits you should give your business website. Ex: https://digiarjun.blogspot.com

If you want to get the calls to your business select "Phone calls". Once you selected the phone calls you have to give your contact number to get the calls. Ex:+91 - 9876543210

If you look for app downloads select "App Download". For App Downloads, you can select the mobile app platform then give your app name, package name or publisher.

Click on the "Continue" button.

Enter the "Campaign Name".

If you want to create dynamic ads then click on Dynamic Search Ad Settings.

Dynamic Search Ad - Dynamic Search Ads (DSA) target relevant searches automatically based on your website, then use headlines automatically customized to people's actual searches. This setting determines what domain, language, and targeting source to use for your DSA. To create a DSA, you’ll need to create a dynamic ad group in the next step.

Next, choose the "Target Audience" who you want to reach.

Here, you can target the audience the different ways.
First, you can target the audience in all the countries and territories.
Second, you can target the audience based on a specific country. Ex: India.
And Finally, you can target the audience based on a specific location. Ex: Bangalore.

Also, you can target the audience by giving the radius. For that, First, click on Advanced Search. Once you clicked on that, the advanced search window will open, there you should select the Radius and then give the location name and give the KM or MI radius.

Select Language.

Select the right Audience.

Define how much you want to spend and how you want to spend it.

Select your Bid Strategy.

Google Ads automatically sets your bids to help you get the most conversions within your budget. The strategy you select here will be applied to this campaign only.

Add the Ad extensions.

By adding the ad extensions, Get up to 15% higher clickthrough rate by showing additional information on your ads.

Create an Ad Group.

An ad group contains one or more ads and a set of related keywords. For best results, try to focus all the ads and keywords in an ad group on one product or service.

While creating the Ads, you should give the Final URL, Headlines, Display Path, and description.

Final URL means, Once a user clicks on your ad, they will land to the final landing.

You can create 3 headlines. Each has a maximum 30 characters.

You can give 2 descriptions. Each one has a maximum 90 characters.

Mobile Preview

Desktop Preview 

Display Version

Once you created the ads, you should select "Keywords".

For keyword selection, you can add your own terms and you can add the keywords by giving your landing page or website address.

Click on "Save and Continue".

Finally, enter your payment details, then click on "Continue" Campaign.

Conclusion

Search campaigns help you to get traffic and generate the leads. While creating the search you should follow the Adword guidelines.

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How to Use Promoted Pins on Pinterest | DigiArjun

Imagine being able to combine the best of search engine and social media advertising: the ability to have your ads shown to users who are actively searching for products like yours, alongside the capability to promote your products to users passively browsing through their feed.

Promoted Pins absolutely can and do work for businesses with products and services that are a good fit for the platform.

As per the Surfersside PPC channel, here I mentioned how to create promoted pins awareness campaigns in 2019. Please go through this video. 

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Most Important Ranking Factors in SEO for 2018 | DigiArjun

One of the Great question in the SEO is What are the most important ranking factors in SEO. 

Ranking plays vital role in SEO. You can get good amount traffic by getting ranking to your website on Goole fist page. 

As per the Chase Reiner, we’re going to share the most important  SEO ranking factors you need to dominate search.By the end, you’ll have a well-optimized site that brings you more business.

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3 CONTENT MARKETING TRENDS THAT YOU MUST KNOW IN 2018

Whether it was the beginning of the digital era in the 1990s or its booming period in 2018, the ‘content’ was and still is the king in the entire domain of digital marketing. 

According to the 2017 reports of Content Marketing Institute and Marketing Profs (CMI), more than 62% of B2B marketers state that their content marketing strategies are more effective than the previous year. Similarly, in the year 2016, 34% of marketers thinks the same compared to the 30% of them in the year 2015.

There are numbers of factors which contributes to the success of any digital marketing campaign such as Content creation, strategy development, content distribution, management etc. But most of the factors revolve around the term ‘content’ only.

Content is the main drive in the buyer’s journey. If you analyze as many marketing tactics you know, you will find that almost none of them could stand on their own without content.

No doubt that you are already overwhelmed with so many articles on this topic of ‘content marketing trends of 2018’. In fact, this massive abundance of stuff is not exclusive to content marketing as a topic.

The whole world is publishing content at a very great pace. This is what gets published in 1 minute…

Thus monitoring and anticipating these changes in the content trends and audience’s behaviors can help you to make or change your tactics and content marketing strategies to make your campaigns successful.

Here are some biggest content marketing trends that will rule in 2018:

# 1 MASSIVE CONTENT TO BE PUBLISHED THIS YEAR

The infographic above explains it all. According to the reports of CMI, there is not a single year when marketers did not create more content than the previous year. So how this massive content is going to help the marketers, publishers, and customers.

• Marketers: The greater amount of content implies a greater number of jobs that will be required to manage it. Thus, the widespread use of content analytics and other related software is expected.

• Content Creators: If the content marketing will be producing results, then there will be the need for more content but not for the just selling stuff only. In words of Neil Patel,” rather than producing content to boost customer’s acquisition only, you should try to help in every stage of buyer’s journey (basically includes after sales supportive content, FAQs, how to use guides etc.).

• Customers: The customer simply can’t digest this amount of information. So they will be looking for the ways to get rid of it. Like subscribing for more personalized content and blocking the fluffy and promotional content. Or using the filtering tools to avoid promotional and paid stuff.

• Fewer Engagements:  The recent analysis of BuzzSumo shows that greater the content gets published on a particular topic, the less engagement it receives. However, this does not apply to every niche, but still, you can’t expect high engagement rates if you don’t create some exceptional content.

     

 #2 Text-based content will continue to lose its charm 

If you are still thinking that hiring a cheap freelance writer will solve your most of content problems, then you are dead wrong. We are not saying that blogs are not useful anymore. But if you are doing only text-based content, it will be better for you to change your strategies right now.

Videos sessions, live videos to be specific, are going to be the most audience engaging marketing trend in 2018. Nowadays with evolving technology, there are new and various ways in which customer get the information. Like voice-based search devices such as Alexa, Google home, Siri etc. Don’t ignore them as well. Besides this, the growing popularity of images can’t be missed to promote your campaign. Social platforms like Facebook, Instagram, Twitter etc. provides various interactive tools for lead generation.

#3 Trust is the key ingredient.

‘Trust’ or ‘transparency’ whatever you may call it, the sales and marketing dies or lives on the basis of trust. And trust is very hard to form too. If your customers believe in you, then your many mistakes can be spared, but if you fail to win the trust of your customers then you cannot run a successful campaign even with the best content marketing practices.

There is the trust you build or burn by deciding to teach or sell to your customer through your content. Customers are getting worn out of even best-branded content, and we are not simply discussing the years that has been painted with a wide brush. Brands attempt to tie everything into "cause marketing," however vigilant customers are beginning to see this sort of promotions as edgy. A few users just feel the organization is being dishonest.

Then there is inherited trust by customers from other user-generated content (reviews, feedbacks, shared photo, word of recommendation etc.) 

That’s why many successful digital marketers know the value of trust especially when it comes from the mouth of the word. 

The massive increase in sales of Xiaomi phones in India is one best marketing example which shows the benefits you get over others when your customer becomes your promoter.

CONCLUSION

Well, the trend-talk is fun, however, we trust you're investing this time of year not simply hurling around trend talk and tasting lattes. You ought to talk about all these content marketing predictions and use them in your best content marketing campaigns. 

Having a written strategy is really one of the content marketing predictions some of our experts have made. What's more, we trust it's valid. As per one study, "Marketers who document strategy are 538% more prone to report success than the individuals who don't." 

So perhaps put down every one of these content trend articles and go write your content strategy for the year.

OVER TO YOU

So, what will be the biggest marketing trend of 2018 according to you? Please let us know in the comment section below:

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Step-by-Step Process of How to create Search Campaing by using Adwords Express Account

Search campaign has one of the best way to marketing our products in Online. You can get good Conversions, Leads and Traffic through Search Campaigns. Search Campaign totally depends on the search terms and bidding strategy. Here you can pay the money per click. Usually search  campaigns are focused on getting people to take action such as calling to your business and clicking on your ad. 


Sub types of search campaign-

1. Standard
2. All Features

Standard-

Available Features

• Basic Location Targeting
• Basic Budding and Budget Setting
•  Common ad extensions
• Language Targeting 

Unavailable features

• Advanced social and experimental settings
• Ad scheduling and delivery methods
• Mobile app extensions
• IP exclusions

All Features 
All the standard settings, Plus ad delivery methods and all ad extensions. 


Step-by-step process of Create Search Campaign-

1. Login into Google Ad word  Express account
2. Click on the Campaign

 

3. Click " + " Symbol and click on "  New Campaign ".

 

4. Then Campaign types will open. After that click on " Search Campaign ".

 

5. Select your goal. There are three types of goals.

• Sales    -  Drive sales online, in app, by phone or in store
• Leads  -  Get leads and other conversions by encouraging to take an action
• Website Traffic   -  Get Right people to visit your website.

Here, I mentioned the process about generate leads.

Here my  goal is " Lead " and I want get more calls to my business.

 

6. Once you selected the phone calls give you Phone number  

 

7.Once you given your phone number click on " Continue "

8. Then Set your ad Groups. Here give your " campaign name ".

 9. Enter your target location

 

10. There is an option called " Advanced Search ". By using this you can enter specific address and radius. 

 11. The click on " Language " and Select the Language

 

12. Then Enter the average that you want each day. and select " Standard " option in delivery method.

13. Then Select the Bidding based on your goal. I created Campaign for Leads, So i can select Conversions and Automatically maximize conversions to get more conversions. 

 14. And give starting and ending date to your campaign
15. Give Callout extensions to your campaign
16. And add structured snippets to your campaign and then click on " Continue "
17. Create your ad. Here you have to Ad Group Name , Website , Enter Product and Services and Give targeted keywords which is suits to your campaign. 

 18. Finally ad your payment option. 

 

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Advanced SEO Interview Questions in 2018

Nowadays, SEO is one of the trending topic in online marketing. A lot of job opportunities are available in the SEO field. But many people who come under freshers, they don't know what type of questions interviewer will ask. 

Here, I mentioned most important interview questions please go through with that. 

Interview Questions-

• What is SEO & why is it so important?
• What is a Search Engine?
• Name of a few search engines.
• Who are the Founders of Google?
• In which year was Google founded?
• What is Crawling?
• What is Indexing?
• What is SERP?
• What is organic result?
• What are paid results?
• What is On Page SEO?
• What is Off Page SEO?
• What is the definition of keyword?
• What is long tail keyword?
• What are LSI keywords?
• What are Heading tags?
• What is Canonical URL?
• What is Page Title?
• What is SEO friendly URL?
• What are meta descriptions?
• What are backlinks?
• What is a Do-Follow and No Follow link?
• What are incoming links?
• Why are backlinks important in SEO?
• What are the most important Google ranking factors?
• What is robots.txt?
• What is XML Sitemap and What is HTML sitemap?
• How can I see what pages are indexed in Google?
• What are doorway pages?
• What are 404 errors?
• What is anchor text?
• What is Image Alt Text?
• What is Google Webmaster Tools/Google Search Console?
• What is 301 Redirect?
• What is Google Analytics?
• What is Google PageRank?
• What is Domain Authority?
• What is Directory Submission?
• What is Article submission?
• What is Google Panda?
• What is Google Penguin?
• What is Google Hummingbird?
• What is HTTPS/SSL Update?
• What is Google Pigeon Update?
• What is Google Penalty?
• What are Google Sitelinks?
• What is Google Knowledge Graph?
• What is Google My Business?
• What is AMP
• Name of a few Popular SEO Tools
• What is cloaking?
• What is keyword density?
• What is keyword frequency?
• What is Google sandbox?
•  What is Disavow tool?
• What is Google Fetch?
• How do you separate words in URL?
• What is Google Dance?
• What is Google’s Rich Answer Box?
• What is Black Hat SEO? Back Hat SEO Techniques
• What is Bounce rate and Duplicate content
• What is Alexa Rank in SEO
• What is goal in Google analytics?
• What is funnel in Google analytics?
• What is referral traffic?
• What are crawl stats?
• What is RankBrain in SEO?
• What is Latest Update in Google Algorithm
• Types of Keyword Searches

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Facebook, another notices for Analytics

The Central Government has issued notices to Cambridge Analitika and Facebook companies on Facebook's personal details abusive. The Center once again poured doubts over the two companies in the wake of Cambridge Analysts' response to the previously given notices. Asking for Facebook to take any security measures to prevent Indian personalities from misusing their personal details for work, such as affecting election results.

It has been suggested that the information will be taken into consideration for the abuse of the information. The Center has given deadline to the two companies to respond on these notices till 10 May. Cambridge Analitika, who serves the two organizations, including political parties, has revealed that the personal details of eight crore Facebook account holders are being scammed. In the past, Facebook said it has affected over 5 lakh subscribers in India.

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Best Ways to Earn Money Through Your Blog

The blog is one of the best ways to showcase your passion for the particular topic. And also you can earn money through your blog. There are a lot of ways to earn money through your blog.While you are writing a blog don't write for a search engine, write for the Users. Becuase, once the user's likes your blog, then the traffic of your bog will be increased. If you write the blog simply, you may get irritation.So, If you earn money from your blog, then you can get interested and you can write more blog's.

Here I mentioned the ways to earn money from your blog.

1. Affiliate Marketing
2. Google Adscence
3. Sell Ebooks
4. Sell Online Courses
5. Find Sponsors for an event
6. Offer Coaching Services

Affiliate Marketing-

Affiliate Marketing is one of the best ways to earn the money from your blog. If you want to earn money from your first you have to get more good visitors to your blog. When you attract the user's with your content, then automatically will visit your blog.

In the Affiliate Marketing, your promoting other companies products or services. Once the user buys through your blog, then the company which you're promoting they will give commision to you.

For example, You promoted Flipkart product ( Mobile ). Once you buy the product which you promoted on your blog, Flipkart company will give some percentage of money to you.

So this also best way earn money through your bog without investing anything.

Google Adscence-

Another way t earn money through your blog has Google Adscence. Here you can promote third-party company ad's. If anybody clicks on your ad and once you impression then Google will transfer the money to your account. For this also you should more traffic. Then only you earn good money. Through Googleadscence few people are earning 50,000$ per month.

So this also one of the best way to earn through your blog without investment.

Sell Ebooks-

Selling Ebooks is one of the most effective ways to earn the money. Here no need to promote other products or service. You can promote you Ebooks on your blog. If any buy the Ebooks you can get money. Here no commisions and all. You no need promote the other product's.

Sell online courses-

Here you have to create the text and video tutorials about a specific topic. And promote that one into your blog. Once the user likes your video, definitely they will buy. Here also maximum you no need to promote other's videos. Nowadays maximum people doing the same thing. Simple they created one youtube channel. And they will promote their training video on their youtube channel. Then if they have a blog, they will promote that videos on their blogs also.

Find Sponsors for an Event-

This is also one of the ways to earn the money through your blog. Find the best sponsors and tell them to promote their event on your blog. First, you have to get more visitors to your blog. Then only event sponsor's will come to your blog and they will promote their event. Once they promoted their event, If they got any leads from your blog then they will the money to you.

This also one the best way to earn money from your blog.

Offer Coaching Services-

Another way to earn the money through the blog is offering the coaching services.

Here I will explain to you how to earn the money through this way.

For example, I am writing blogs about Digital Marketing. When I am writing blogs on Digital Marketing I gathered information about Digital Marketing then I will write. So here I got some information about digital marketing. Now I know about digital marketing. So I can offer digital Marketing services to users.

For example, Digital Deepak is a famous digital marketing expert. He has written so many blogs. So he is offering online and offline digital marketing course to users.

Finally, I can say If you earn the money through the blog, Traffic is one and only way to earn good money. 

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7 Marketing Tips to Help Grow Your Business on Instagram

Instagram has one of the best social media platforms to share the photos.

Do you know why every business people prefer Instagram?

Monthly, 800 million people actively participate on Instagram and every day 60 million photos are posted and 1.6 billion daily likes are given.

Also, There is the abundance of influencers are participating on Instagram with a large number of followers.

You should post the content which is closely connected to followers. But it's very critical to know what kind of content attracts the users.

1. Use # Tags

By using "#" tags you can expand your posts on Instagram. When you use "#" tags to your post, you should use already popular "#" tags in Instagram which is used by your competitors then it will help to expand your posts on Instagram. And also you can create your own branded "#".By using this "#" tags you can attract the new followers, likes, shares and also you can get good engagement ration. 

2. Create your Business Profile ASAP

Before market our products or services on Instagram, you should make the profile on Instagram. Once you created your account, then switch from your personal account to business account. 

Do you know the benefits once you switched your profile from your personal account to business account?

Once followers click on your contact button to get in touch with you right from your Instagram page. By switching your account, you can get access to Instagram analytics tools, Insights that provide the brief information about your activities. 

3. Analyze what is the best time to post on Instagram

Simply sharing the post on Instagram every can do. If you want truly market your product or services on Instagram, then timing is one of the most essential factors. There are some timing that will be helpful to get more likes, shares and good engagement ration to your postings on Instagram. 

Monday - 05:00 PM

Tuesday - 06:00 PM

Wednesday - 07:00 PM

Thursday - 08:00 PM

Friday - 09:00 PM

4. Create High-quality visuals

Create high-quality visuals and share it on Instagram. When you are creating Images, mention the new information on that image that will help you to get more likes, shares, and comments on your post. Also, you can get new followers. 

5. Instagram stories

Instagram stories and normal Instagram stories both are different. By using Instagram stories you can generate leads t your business. And also stories you can at a later point time. Brands are truly endless y using the Instagram stories. 

6. Use Free tools

Use free Instagram tools to the insights of your posts. Because you can get to know the business performance on the Instagram. By using this free tools you will get the information about Followers, likes, shares, gender, Location and Age range. Once you got this information you can get to know who is your right audience and to whom you should target. 

7. Share Video

Video promoting is one of the essential marketing strategy on Instagram. Create some promo video about your business and share on Instagram. Before unveil, you video on Instagram make sure who is your correct audience. This will help to grow your business. 

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What is SEO? Types and Factors of SEO

What is SEO- 

SEO is the process of getting quality and quantity traffic from the organic and natural search results. And also, it is the process of getting visibility to your website in Search engine result page.

According to the Neil Patel - Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword

How SEO Works-

Types of SEO-

There are 3different types of SEO'

1. White Hat SEO

2. Black Hat SEO

3. Grey Hat SEO

White Hat SEO-

It is one of the most essential factor in SEO to improve the SEO ranking in SERP page. White Hat SEO technique follow's 100% SEO guidelines. There white hat seo technique factors -

1.  Quality Content
2.  Schema Markup
3. Titles and Meta Data
4. Effective keyword use
5. Quality Inbound Links

Black Hat SEO Techniques-

Black SEO techniques won't follow the SEO guidelines. The usage of aggressive SEO strategies, Techniques that only focus on Search engine and not to human audience is called as Black Hat SEO technique.

Factors-

1. Unrelated Keywords
2. Keyword Stuffing
3. Cloaking
4. Doorway Pages
5. Hidden Text
6. Spam Blogs and Links

Factors of SEO-

SEO has an two types factors one is On page SEO and OFF page SEO.

On Page SEO - Here you can design website. It is the process of optimizing your website in order to higher rank as per the SEO. It is a one time process.

On Page SEO Factors-

1. Title
2. Meta Description
3. Meta Keywords
4. URL Structure
5. Cannonicalization
6. Heading Tags
7. Internal Linking
8. External Linking
9. Meta Robots
10. Sitemap.xml
11. Schema
12. AMP
13. Alt and Title & More.

Off Page SEO-

Off page SEO means promoting your website inline at different places. It is a continues process. 

Off page SEO factors-

• Social Media submission
• Forum submission
• Social Media Book Marking
• Article Submission
• Directory Submission
• Questions and Answer
• You tube Submission
• Guest Blogging
• Document Sharing
• Blog Commenting
• Competitors Back Link
• Web 2.0 sites
• Broken Link Building
• Business Review sites
• Image Sharing
• Info graphic submission.

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What is AdWords Express? How to Set Up Google AdWords Express

Is there any updated version of the Google Adwords?

Yes, Google ad word express has updated version of the Google Adwords. 

Google Adwords Express is the process of marketing your products on online that manages automatically without the need for human management. Users search on google for products and services which are offered by you. 

Adwords express account helps to users to find out the products and services on the Google Map and Google.It is a simplified version of Google Adwords.Mainly it is designed for the small and local business. By using the Google AdWords account you can target right customers based on the interests, location, and languages within 3 clicks and you can live your ad within 5 minutes. 

Benefits of Google Adwords Express -

• It's an easy process to create an ad on online.
• Pay when the user clicked on your ad.
• Best way to attract more visitors to your website.
• Gain more visitors on Mobile and Desktop devices.
• It is very simple to manage
• No location based keyword options
• No need to set specific PPC levels for specific keywords.

What is the Difference between Google Adwords and Google Adwords Express Account

Google Adwords express-

• You can pay after the user clicked on your ad.
• Minimal management and maintenance of ads
• Advertise on Google and Google maps
• Reach customers in any geographic location you choose

Google Adwords -

• Pay only when someone clicks on your ad
• You choose your own keywords, set prices, and structure your account
• Reach customers in any location
• Advertising with special ad formats and detailed reporting

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