Step-by-Step Process of How to create Search Campaing by using Adwords Express Account

Search campaign has one of the best way to marketing our products in Online. You can get good Conversions, Leads and Traffic through Search Campaigns. Search Campaign totally depends on the search terms and bidding strategy. Here you can pay the money per click. Usually search  campaigns are focused on getting people to take action such as calling to your business and clicking on your ad. 


Sub types of search campaign-

1. Standard
2. All Features

Standard-

Available Features

• Basic Location Targeting
• Basic Budding and Budget Setting
•  Common ad extensions
• Language Targeting 

Unavailable features

• Advanced social and experimental settings
• Ad scheduling and delivery methods
• Mobile app extensions
• IP exclusions

All Features 
All the standard settings, Plus ad delivery methods and all ad extensions. 


Step-by-step process of Create Search Campaign-

1. Login into Google Ad word  Express account
2. Click on the Campaign

 

3. Click " + " Symbol and click on "  New Campaign ".

 

4. Then Campaign types will open. After that click on " Search Campaign ".

 

5. Select your goal. There are three types of goals.

• Sales    -  Drive sales online, in app, by phone or in store
• Leads  -  Get leads and other conversions by encouraging to take an action
• Website Traffic   -  Get Right people to visit your website.

Here, I mentioned the process about generate leads.

Here my  goal is " Lead " and I want get more calls to my business.

 

6. Once you selected the phone calls give you Phone number  

 

7.Once you given your phone number click on " Continue "

8. Then Set your ad Groups. Here give your " campaign name ".

 9. Enter your target location

 

10. There is an option called " Advanced Search ". By using this you can enter specific address and radius. 

 11. The click on " Language " and Select the Language

 

12. Then Enter the average that you want each day. and select " Standard " option in delivery method.

13. Then Select the Bidding based on your goal. I created Campaign for Leads, So i can select Conversions and Automatically maximize conversions to get more conversions. 

 14. And give starting and ending date to your campaign
15. Give Callout extensions to your campaign
16. And add structured snippets to your campaign and then click on " Continue "
17. Create your ad. Here you have to Ad Group Name , Website , Enter Product and Services and Give targeted keywords which is suits to your campaign. 

 18. Finally ad your payment option. 

 

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Advanced SEO Interview Questions in 2018

Nowadays, SEO is one of the trending topic in online marketing. A lot of job opportunities are available in the SEO field. But many people who come under freshers, they don't know what type of questions interviewer will ask. 

Here, I mentioned most important interview questions please go through with that. 

Interview Questions-

• What is SEO & why is it so important?
• What is a Search Engine?
• Name of a few search engines.
• Who are the Founders of Google?
• In which year was Google founded?
• What is Crawling?
• What is Indexing?
• What is SERP?
• What is organic result?
• What are paid results?
• What is On Page SEO?
• What is Off Page SEO?
• What is the definition of keyword?
• What is long tail keyword?
• What are LSI keywords?
• What are Heading tags?
• What is Canonical URL?
• What is Page Title?
• What is SEO friendly URL?
• What are meta descriptions?
• What are backlinks?
• What is a Do-Follow and No Follow link?
• What are incoming links?
• Why are backlinks important in SEO?
• What are the most important Google ranking factors?
• What is robots.txt?
• What is XML Sitemap and What is HTML sitemap?
• How can I see what pages are indexed in Google?
• What are doorway pages?
• What are 404 errors?
• What is anchor text?
• What is Image Alt Text?
• What is Google Webmaster Tools/Google Search Console?
• What is 301 Redirect?
• What is Google Analytics?
• What is Google PageRank?
• What is Domain Authority?
• What is Directory Submission?
• What is Article submission?
• What is Google Panda?
• What is Google Penguin?
• What is Google Hummingbird?
• What is HTTPS/SSL Update?
• What is Google Pigeon Update?
• What is Google Penalty?
• What are Google Sitelinks?
• What is Google Knowledge Graph?
• What is Google My Business?
• What is AMP
• Name of a few Popular SEO Tools
• What is cloaking?
• What is keyword density?
• What is keyword frequency?
• What is Google sandbox?
•  What is Disavow tool?
• What is Google Fetch?
• How do you separate words in URL?
• What is Google Dance?
• What is Google’s Rich Answer Box?
• What is Black Hat SEO? Back Hat SEO Techniques
• What is Bounce rate and Duplicate content
• What is Alexa Rank in SEO
• What is goal in Google analytics?
• What is funnel in Google analytics?
• What is referral traffic?
• What are crawl stats?
• What is RankBrain in SEO?
• What is Latest Update in Google Algorithm
• Types of Keyword Searches

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Facebook, another notices for Analytics

The Central Government has issued notices to Cambridge Analitika and Facebook companies on Facebook's personal details abusive. The Center once again poured doubts over the two companies in the wake of Cambridge Analysts' response to the previously given notices. Asking for Facebook to take any security measures to prevent Indian personalities from misusing their personal details for work, such as affecting election results.

It has been suggested that the information will be taken into consideration for the abuse of the information. The Center has given deadline to the two companies to respond on these notices till 10 May. Cambridge Analitika, who serves the two organizations, including political parties, has revealed that the personal details of eight crore Facebook account holders are being scammed. In the past, Facebook said it has affected over 5 lakh subscribers in India.

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Best Ways to Earn Money Through Your Blog

The blog is one of the best ways to showcase your passion for the particular topic. And also you can earn money through your blog. There are a lot of ways to earn money through your blog.While you are writing a blog don't write for a search engine, write for the Users. Becuase, once the user's likes your blog, then the traffic of your bog will be increased. If you write the blog simply, you may get irritation.So, If you earn money from your blog, then you can get interested and you can write more blog's.

Here I mentioned the ways to earn money from your blog.

1. Affiliate Marketing
2. Google Adscence
3. Sell Ebooks
4. Sell Online Courses
5. Find Sponsors for an event
6. Offer Coaching Services

Affiliate Marketing-

Affiliate Marketing is one of the best ways to earn the money from your blog. If you want to earn money from your first you have to get more good visitors to your blog. When you attract the user's with your content, then automatically will visit your blog.

In the Affiliate Marketing, your promoting other companies products or services. Once the user buys through your blog, then the company which you're promoting they will give commision to you.

For example, You promoted Flipkart product ( Mobile ). Once you buy the product which you promoted on your blog, Flipkart company will give some percentage of money to you.

So this also best way earn money through your bog without investing anything.

Google Adscence-

Another way t earn money through your blog has Google Adscence. Here you can promote third-party company ad's. If anybody clicks on your ad and once you impression then Google will transfer the money to your account. For this also you should more traffic. Then only you earn good money. Through Googleadscence few people are earning 50,000$ per month.

So this also one of the best way to earn through your blog without investment.

Sell Ebooks-

Selling Ebooks is one of the most effective ways to earn the money. Here no need to promote other products or service. You can promote you Ebooks on your blog. If any buy the Ebooks you can get money. Here no commisions and all. You no need promote the other product's.

Sell online courses-

Here you have to create the text and video tutorials about a specific topic. And promote that one into your blog. Once the user likes your video, definitely they will buy. Here also maximum you no need to promote other's videos. Nowadays maximum people doing the same thing. Simple they created one youtube channel. And they will promote their training video on their youtube channel. Then if they have a blog, they will promote that videos on their blogs also.

Find Sponsors for an Event-

This is also one of the ways to earn the money through your blog. Find the best sponsors and tell them to promote their event on your blog. First, you have to get more visitors to your blog. Then only event sponsor's will come to your blog and they will promote their event. Once they promoted their event, If they got any leads from your blog then they will the money to you.

This also one the best way to earn money from your blog.

Offer Coaching Services-

Another way to earn the money through the blog is offering the coaching services.

Here I will explain to you how to earn the money through this way.

For example, I am writing blogs about Digital Marketing. When I am writing blogs on Digital Marketing I gathered information about Digital Marketing then I will write. So here I got some information about digital marketing. Now I know about digital marketing. So I can offer digital Marketing services to users.

For example, Digital Deepak is a famous digital marketing expert. He has written so many blogs. So he is offering online and offline digital marketing course to users.

Finally, I can say If you earn the money through the blog, Traffic is one and only way to earn good money. 

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7 Marketing Tips to Help Grow Your Business on Instagram

Instagram has one of the best social media platforms to share the photos.

Do you know why every business people prefer Instagram?

Monthly, 800 million people actively participate on Instagram and every day 60 million photos are posted and 1.6 billion daily likes are given.

Also, There is the abundance of influencers are participating on Instagram with a large number of followers.

You should post the content which is closely connected to followers. But it's very critical to know what kind of content attracts the users.

1. Use # Tags

By using "#" tags you can expand your posts on Instagram. When you use "#" tags to your post, you should use already popular "#" tags in Instagram which is used by your competitors then it will help to expand your posts on Instagram. And also you can create your own branded "#".By using this "#" tags you can attract the new followers, likes, shares and also you can get good engagement ration. 

2. Create your Business Profile ASAP

Before market our products or services on Instagram, you should make the profile on Instagram. Once you created your account, then switch from your personal account to business account. 

Do you know the benefits once you switched your profile from your personal account to business account?

Once followers click on your contact button to get in touch with you right from your Instagram page. By switching your account, you can get access to Instagram analytics tools, Insights that provide the brief information about your activities. 

3. Analyze what is the best time to post on Instagram

Simply sharing the post on Instagram every can do. If you want truly market your product or services on Instagram, then timing is one of the most essential factors. There are some timing that will be helpful to get more likes, shares and good engagement ration to your postings on Instagram. 

Monday - 05:00 PM

Tuesday - 06:00 PM

Wednesday - 07:00 PM

Thursday - 08:00 PM

Friday - 09:00 PM

4. Create High-quality visuals

Create high-quality visuals and share it on Instagram. When you are creating Images, mention the new information on that image that will help you to get more likes, shares, and comments on your post. Also, you can get new followers. 

5. Instagram stories

Instagram stories and normal Instagram stories both are different. By using Instagram stories you can generate leads t your business. And also stories you can at a later point time. Brands are truly endless y using the Instagram stories. 

6. Use Free tools

Use free Instagram tools to the insights of your posts. Because you can get to know the business performance on the Instagram. By using this free tools you will get the information about Followers, likes, shares, gender, Location and Age range. Once you got this information you can get to know who is your right audience and to whom you should target. 

7. Share Video

Video promoting is one of the essential marketing strategy on Instagram. Create some promo video about your business and share on Instagram. Before unveil, you video on Instagram make sure who is your correct audience. This will help to grow your business. 

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What is SEO? Types and Factors of SEO

What is SEO- 

SEO is the process of getting quality and quantity traffic from the organic and natural search results. And also, it is the process of getting visibility to your website in Search engine result page.

According to the Neil Patel - Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword

How SEO Works-

Types of SEO-

There are 3different types of SEO'

1. White Hat SEO

2. Black Hat SEO

3. Grey Hat SEO

White Hat SEO-

It is one of the most essential factor in SEO to improve the SEO ranking in SERP page. White Hat SEO technique follow's 100% SEO guidelines. There white hat seo technique factors -

1.  Quality Content
2.  Schema Markup
3. Titles and Meta Data
4. Effective keyword use
5. Quality Inbound Links

Black Hat SEO Techniques-

Black SEO techniques won't follow the SEO guidelines. The usage of aggressive SEO strategies, Techniques that only focus on Search engine and not to human audience is called as Black Hat SEO technique.

Factors-

1. Unrelated Keywords
2. Keyword Stuffing
3. Cloaking
4. Doorway Pages
5. Hidden Text
6. Spam Blogs and Links

Factors of SEO-

SEO has an two types factors one is On page SEO and OFF page SEO.

On Page SEO - Here you can design website. It is the process of optimizing your website in order to higher rank as per the SEO. It is a one time process.

On Page SEO Factors-

1. Title
2. Meta Description
3. Meta Keywords
4. URL Structure
5. Cannonicalization
6. Heading Tags
7. Internal Linking
8. External Linking
9. Meta Robots
10. Sitemap.xml
11. Schema
12. AMP
13. Alt and Title & More.

Off Page SEO-

Off page SEO means promoting your website inline at different places. It is a continues process. 

Off page SEO factors-

• Social Media submission
• Forum submission
• Social Media Book Marking
• Article Submission
• Directory Submission
• Questions and Answer
• You tube Submission
• Guest Blogging
• Document Sharing
• Blog Commenting
• Competitors Back Link
• Web 2.0 sites
• Broken Link Building
• Business Review sites
• Image Sharing
• Info graphic submission.

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What is AdWords Express? How to Set Up Google AdWords Express

Is there any updated version of the Google Adwords?

Yes, Google ad word express has updated version of the Google Adwords. 

Google Adwords Express is the process of marketing your products on online that manages automatically without the need for human management. Users search on google for products and services which are offered by you. 

Adwords express account helps to users to find out the products and services on the Google Map and Google.It is a simplified version of Google Adwords.Mainly it is designed for the small and local business. By using the Google AdWords account you can target right customers based on the interests, location, and languages within 3 clicks and you can live your ad within 5 minutes. 

Benefits of Google Adwords Express -

• It's an easy process to create an ad on online.
• Pay when the user clicked on your ad.
• Best way to attract more visitors to your website.
• Gain more visitors on Mobile and Desktop devices.
• It is very simple to manage
• No location based keyword options
• No need to set specific PPC levels for specific keywords.

What is the Difference between Google Adwords and Google Adwords Express Account

Google Adwords express-

• You can pay after the user clicked on your ad.
• Minimal management and maintenance of ads
• Advertise on Google and Google maps
• Reach customers in any geographic location you choose

Google Adwords -

• Pay only when someone clicks on your ad
• You choose your own keywords, set prices, and structure your account
• Reach customers in any location
• Advertising with special ad formats and detailed reporting

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